Content Relevancy for Maximum Adsense

One of the most essential aspects of getting the most out of your involvement with Google’s Adsense program is to be certain that Google serves up the most relevant ads possible on your site. The concept is easy to grasp--visitors travel to your sites in search of certain content on their topic of interest.

If they see advertisements directly related to those content desires, they are far more likely to click on the ads than if they encounter only tangentially related material or, in a worst case scenario, ads that are not even related to their interests.

As such, it is in your best interests to make sure your site displays relevant ads. Here are few tips for improving your content relevancy to produce more accurately targeted contextual

FIRST THINGS FIRST

Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development.

However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.

KEYWORDS MATTER

You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads.

Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.

METATAGS

Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages’ meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.